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Revenue Planning

“Is your revenue budget a single line, or is it actually planned?”

Build the revenue plan from room capacity, market segments, distribution channels and board types. Assess how monthly volume and rate decisions affect occupancy, ADR, RevPAR and total revenue. Give revenue and finance teams the same revenue outlook to work from.

Revenue team · Sales · Finance

Expected outcome

What changes

  • ADR, RevPAR, TrevPAR and occupancy are derived from volume and rate, never typed
  • Change the board mix and both F&B revenue and cost move with it
  • A target entered at group level spreads proportionally to the detail
  • The revenue plan bridges into the P&L automatically — no second version of the truth
DDRM BUDGETPRODUCT VIEW

Channel & market mix

Budget · July 2027
Room nights4,000
ADR€134
RevPAR€107.20
Direct40%
OTA30%
Tour operator20%
Corporate10%
Volume × rate · 5,000 available room nights
ChannelNightsADR
Direct1,600€146
OTA1,200€128
Tour operator800€118
Corporate400€136
Illustrative interface · sample data
WORKFLOW

From data to a management decision in three steps.

  1. 01

    Plan volume

    Allocate room nights by month, market segment, agency and board type.

  2. 02

    Connect rates

    Define rate and package assumptions within the plan; read ADR and RevPAR together.

  3. 03

    Connect to revenue

    Connect the revenue plan to the financial budget and compare it with actual performance.

HOW WOULD YOU USE IT?

How much revenue does the same occupancy generate with a different channel mix?

When direct bookings gain share, the room rate is only part of the picture. Review room nights, board mix and channel terms together. Track how the new revenue scenario feeds rooms and F&B budgets within the same plan.

Starting data
Room capacity, segments, channels, room nights, rates and board assumptions.
The decision to make
In which segments or channels should you change volume and rate targets?
01

Board and package model

For each rate plan you define which elements are included and which are chargeable. ADR is computed against a reference board; a segment moving from half board to full board shifts F&B revenue and cost in the right proportion. Package revenue is tracked as a memo rather than a separate bucket, so nothing is double counted.

02

Segment and channel grain

Tour operator, direct, corporate, online — each carries a different occupancy profile and commission structure. Planning at that grain shows you in advance how a shift in channel mix hits net revenue. Market currency and reporting currency are kept distinct.

03

Top-down and bottom-up

Management sets targets from the top, operations enters detail from the bottom. Both work on the same tree: a figure entered at group level spreads down in current proportions, and a change made at leaf level rolls straight back up. You choose which end to work from.

See how it works in your hotel

Let us walk you through it in 30 minutes — on your department structure, your chart of accounts and your numbers. Not a canned demo: your scenario.